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Market Study

Market study

Survey on the disposal of waste electronic equipment in private households

€ 499,00 excl. VAT

 

Smartphones, hard drives, notebooks and much more, are kept unsorted in a box in most households in Germany. These unused or partially defective electrical devices contain valuable and rare raw materials that can only be reused if they are disposed of correctly.

  • But why do so many people keep their old electrical appliances at home?
  • Which disposal barriers weigh the heaviest?
  • Is it possibly related to the lack of education in recycling and disposal or to the great uncertainty about what happens to the old device after disposal?
  • Is there a lack of transparency or a lack of knowledge?
  • Is it up to the citizens or the system to change something?

In addition, it was important for us to find out what role green recycling and the image of the retailer/manufacturer play for consumers. In our study, we therefore also answer questions such as: How important it is for the citizens when buying an electrical appliance that the manufacturer deals with environmentally friendly recycling and can show a green image.

We also found out to what extent consumers’ willingness to pay changes when products are made from recycled material and whether a green image influences the purchase decision and/or the choice of retailer.

These and many other questions are answered in our study, based on 515 respondents in Germany. It is important to act now – how and where to start is, in our opinion, the foundation for a better recycling rate and the future success of all manufacturers and retailers.

87 percent of respondents have old electrical appliances at home.

In our CIRECON survey on the topic of e-waste disposal in private households, we get to the bottom of why so many citizens prefer to keep their old electrical appliances at home rather than dispose of them.

In contrast to the many hoarded devices, more than 60 percent stated that environmentally friendly recycling is important to very important to them. For this reason, we have managed in the study, by means of variable questions (regarding type and quantity of stored devices, possible disposal barriers, knowledge about disposal and recycling and demographic, as well as sociographic data of all participants), to get a full picture of the situation and the reasons for the recycling rate of e-waste, which has been almost stagnant for many years.

  1. Background and objectives of the study
  2. Management summary
  3. Survey design
  4. Results in detail
    1. Handling of WEEE
    2. Storage of WEEE and reasons for it
    3. Use of repair options and reasons for/against them
    4. Use of repair possibility by reason and age
    5. Importance of “green products” and “green image” of producers/retailers
  5. Need of education
  6. Socio-demographics and appendix to the survey
  7. Conclusion/Recommendation
  8. About CIRECON
  9. Disclaimer
  10. Imprint

Statistical mass: Persons of all ages

Participants: 515

Survey method: Online survey via survey software

Scope: 17 questions

Time frame: 13.11.2020 – 28.02.2021

Concept, implementation and processing: CIRECON – Circular Economy Services, Business Unit of Jetsam Service Management GmbH, Regensburg

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Contact us by phone at +49-941-89849-770, by e-mail at info@cirecon.de or via the contact form.

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