Smartphones, hard drives, notebooks and much more, are kept unsorted in a box in most households in Germany. These unused or partially defective electrical devices contain valuable and rare raw materials that can only be reused if they are disposed of correctly.

• But why do so many people keep their old electrical appliances at home?
• Which disposal barriers weigh the heaviest?
• Is it possibly related to the lack of education in recycling and disposal or to the great uncertainty about what happens to the old device after disposal?
• Is there a lack of transparency or a lack of knowledge?
• Is it up to the citizens or the system to change something?

In addition, it was important for us to find out what role green recycling and the image of the retailer/manufacturer play for consumers. In our study, we therefore also answer questions such as: How important it is for the citizens when buying an electrical appliance that the manufacturer deals with environmentally friendly recycling and can show a green image.

We also found out to what extent consumers’ willingness to pay changes when products are made from recycled material and whether a green image influences the purchase decision and/or the choice of retailer.

These and many other questions are answered in our study, based on 515 respondents in Germany.

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€ 499,00 excl. VAT